Optimizely

Introduction

We recently worked on an Angular-based project where the front-end team was developing in a micro-front-end architecture—completely isolated from the back-end and with no exposure to Optimizely CMS. Their world revolved around Angular development and independently deployed micro-front-end applications.

Our challenge was to introduce Optimizely as the CMS backbone for content authoring and to manage the content tree structure. We needed a foundational architecture that allowed both front-end and back-end teams to work productively and in parallel across sprints—without stepping on each other’s toes.

Connecting Optimizely CMS 12 DXP to Angular Front-End Using BFF

Introduction

Having recently worked on an Optimizely project, I gained valuable insights into the capabilities and best practices of the Optimizely DXP environment. This experience reinforced my understanding of its scalability, security, and performance optimizations. I worked on a migration project from Sitecore to Optimizely, which involved migrating five complex websites originally built on Sitecore and WordPress to Optimizely. This migration required careful planning, content restructuring, and performance optimization to ensure a seamless transition. To successfully deliver this project, I collaborated with an incredible team of 25+ professionals, each contributing expertise across development, architecture, quality assurance, and deployment.

Optimizely Digital Experience Platform (DXP) is a powerful cloud-based solution designed to help businesses deliver exceptional digital experiences. It provides a scalable, secure, and high-performance environment for managing and optimizing content. This blog will explore the key components, benefits, and best practices for working with Optimizely DXP.

Category: Optimizely

Bridging Optimizely CMS and Angular with BFF Pattern

Introduction

Understanding Optimizely DXP Environment: A Comprehensive Guide

Introduction