This blog post is very interesting and useful for everyone who sends bulk emails. Here I’m describing some of the best observations and practices we have seen and followed for all the email marketing campaigns that we dispatch. In addition, email plays a very substantial role in getting a user engaged, interacting with, and converting into a buyer.
- Mobile First – In this digital era, everybody is shifting towards handheld devices. 85% of the traffic on the website/emails is from the Mobile Phone. Always look for creating Mobile-friendly email. Also, many email marketing platforms do provide an option to show/hide content based on Desktop/Mobile. Do make use of that feature, A/B Test, and create mobile-first emails.