Marketing Automation

Nowadays, we always look for ways to automate. This blog post explains how to automate the process of exporting the Eloqua reports to Google Spreadsheets and share them with different stakeholders.

In Eloqua Series – Part 5, we created the reports using Oracle BI, in this blog post you’ll see how can you send that data directly to Google Spreadsheet and also create Data Studio Dashboards.

By making use of the scheduler within the Oracle BI tool you can send the required report by email. You might not have heard about Microsoft Power Automate – but using Power Automate you can send that report to Google Spreadsheets or Google Drive or Microsoft Onedrive and you can do a lot more processing and automation by using Power Automate.

As a result of this blog post, you will gain a better understanding of how Oracle Eloqua works as well as what some of its advantages and disadvantages are.

Having worked on Eloqua for over 4 years now, I hope my experience with the tool will help you better understand it. Moreover, I am an Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist.

I would like to clarify that Oracle Eloqua is a Marketing Automation tool and not a CRM. Often, people claim Oracle Eloqua is a CRM tool, but it is not.

Around 25+ of my colleagues are responsible for creating and writing emails directly on Eloqua, which I think is a very good point. Our team is responsible for segmenting, grouping, and sending B2B/B2C emails to the right people. Email communication is handled entirely through Eloqua, including transactional and marketing emails. Day-to-day, we do a lot of stuff using Eloqua, including a lot of automation and reporting. In the upcoming blog post, I will describe it in more detail. Some features on Eloqua are extra cost features, so we do not use them.

Tag: Marketing Automation

Oracle Eloqua Reports to Google Spreadsheets | Eloqua Series | Part 7

Oracle Eloqua – Marketing Automation Review | Part 1