As a result of this blog post, you will gain a better understanding of how Oracle Eloqua works as well as what some of its advantages and disadvantages are.
Having worked on Eloqua for over 4 years now, I hope my experience with the tool will help you better understand it. Moreover, I am an Oracle Eloqua CX Marketing 2020 Certified Implementation Specialist.
I would like to clarify that Oracle Eloqua is a Marketing Automation tool and not a CRM. Often, people claim Oracle Eloqua is a CRM tool, but it is not.
Around 25+ of my colleagues are responsible for creating and writing emails directly on Eloqua, which I think is a very good point. Our team is responsible for segmenting, grouping, and sending B2B/B2C emails to the right people. Email communication is handled entirely through Eloqua, including transactional and marketing emails. Day-to-day, we do a lot of stuff using Eloqua, including a lot of automation and reporting. In the upcoming blog post, I will describe it in more detail. Some features on Eloqua are extra cost features, so we do not use them.
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